Curriculum

Master of Business administration Program in Digital Economics and Management Innovation

Master of Business administration Program

in Digital Economics and Management Innovation
Course Title:
Digital Economics and Management Innovation (International Program)
Master's Degree:
Master of Business administration in Digital Economic
and Management Innovation
(International Program)
Academic Institution:
Maejo University International College
Duration:
2-year Program

Program Development
The program aims to develop competent personnel in both public and private sectors, domestically and internationally, who are capable of integrating digital economics with management innovation to drive competitiveness and sustainable development in the digital era. Graduates are prepared for careers such as:

- Executives, academics, researchers, and practitioners in government and private organizations in Thailand and abroad

- Entrepreneurs, independent professionals, and specialists in digital economy and innovation management

- Local researchers in digital economics and innovation for community and regional development

- Executives and faculty members in higher education institutions

- Officials and employees in local government organizations and development agencies
- Executives and faculty in educational institutions

Objectives:
1.Demonstrate the ability to formulate research questions and problem statements in digital economics and management innovation by applying relevant theories, principles, and management techniques, with consideration of ethics, legal frameworks, and professional codes of conduct.
2. Design and conduct research projects to solve problems in digital economics and management by selecting appropriate methodologies and tools tailored to the specific research context
3.Integrate knowledge of digital economics and management innovation effectively and appropriately across diverse contextual frameworks. 4.Present research-based policy and practical recommendations that ethically contribute to the advancement of society and sustainable development.

Program Director
1.
Associate Professor Dr.Siriporn kiratikarnkul

Position: Chairperson of the committee responsible for the program
E-mail:  siripornk@mju.ac.th
2.
Assistant Professor Dr.Danaikrit Inthurit
Position: Member of the committee responsible for the program
E-mail:  danaikrit_in@mju.ac.th
3.
Dr. Watcharanan Thongma
Position: Secretary of the committee responsible for the program
E-mail:  watcharanan_tm@mju.ac.th

Course Synopsis and Methodology:
Study plan
1. Plan 1.1
Year 1, Semester 1
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603501

Research Methodology for Integrated Social Sciences
(3)
(2)
(3)
(5)
21603591
Seminar 1
(1)
(0)
(2)
(1)
21603691
Thesis 1
6
0
18
0
total
6
0
18
0

Year 1, Semester 2
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603592
Seminar 2
(1)
(0)
(2)
(1)
21603692
Thesis 2
6
0
18
0
total
6
0
18
0

Year 2, Semester 1
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603593
Seminar 3
(1)
(0)
(2)
(1)
21603693
Thesis 3
12
0
36
0
total
12
0
36
0

Year 2, Semester 2
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603594
Seminar 4
(1)
(0)
(2)
(1)
21603694
Thesis 4
12
0
36
0
total
12
0
36
0

2.  Plan B
Year 1, Semester 1
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603501
Research Methodology for Integrated Social Sciences
    (3)
(2)
(3)
(5)
21603591
Seminar 1
(1)
(0)
(2)
(1)
21603511

Theories and Applied Economics
3
2
2
5
21603513
Business Management in Digital Era
3
2
2
5
total
6
4
4
10

Year 1, Semester 2
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603592
Seminar 2
(1)
(0)
(2)
(1)
21603512

Digital Technology for Socio-economic
3
2
2
5
21603514

Design Thinking for Innovation Management
3
2
2
5
21603.....
(Elective subject)
3
2
2
5
21603.....
(Elective subject)
3
2
2
5
21603.....

(Elective subject)
3
2
2
5
total
15
10
10
25

Year 2, Semester 1
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603593
Seminar 3
(1)
(0)
(2)
(1)
21603.....
(Elective subject)
3
2
2
5
21603.....
(Elective subject)
3
2
2
5
21603.....
((Elective subject)
3
2
2
5
total
9
6
6
15

Year 2, Semester 2
Course Codes
Course Names
Credits
Theory
Practice
Self-Study
21603594
Seminar 4
(1)
(0)
(2)
(1)
2163680
Independent Study
6
0
18
0
total
6
0
18
0

Activity NEWS

Maejo University Students Received the B...

Maejo University Students Received the Best Presentation Award and Best Workshop Award at Tri U 31 2025 at Mie University, Japan

29/09/2025 16:04:48

The media production of the ThaiPBS prog...

On 24 September 2025,

Dr. Kanjana Sommit (Lecturer, International College) and Dr. Nithat Boonpaisarnsatit (Lecturer, Faculty of Liberal Arts) participated in the media production of the ThaiPBS program Tase Detective at the research site located in Baan Pang Maklauy, PaPae Subdistrict, MaeTang District, Chiang Mai.

The feature highlighted the research theme: “Spice Tourism", with particular focus on Makwan (Zanthoxylum rhetsa), recognized as the ‘King of Spice.’

This collaboration underscores the integration of academic research with public media to promote knowledge dissemination, cultural heritage, and sustainable gastronomy tourism. The initiative also aligns with the objectives of the Spice Route Project, supported by the Ministry of Higher Education, Science, Research and Innovation (MHESI), contributing to the development of local communities through research-based tourism.

29/09/2025 16:02:28

The “MJU Car Free Day...

On September 24, 2025,

Assistant Professor Dr. Winitra Leelapattana,Dr. Sutheera Sithikul, Associate Dean, Associate Dean of the International College ,participated in the “MJU Car Free Day” activity by collectively walking around the university campus, covering a total distance of 10,446.32 kilometers. This event was part of the project "Driving the Green University Initiatives: MJU Green University 2025," which aims to promote sustainability, reduce environmental impact, and support the university’s transition toward carbon neutrality. The activity also encourages faculty, staff, and students to recognize the importance of reducing greenhouse gas emissions, while fostering collaboration and environmental awareness within the university community. Moreover, this walk not only helps reduce vehicle use and air pollution but also promotes the health and well-being of the participants.

29/09/2025 16:00:23

The International College has implemente...

In order to ensure that the operations of the International College, Maejo University, are carried out efficiently and in alignment with the university's policies and the evolving international context, the College has initiated the development of the Annual Work Plan for 2026.

This planning process emphasizes the active participation of faculty members and staff in reviewing past performance, analyzing both internal and external contexts, and clearly defining strategic directions for the upcoming year.

The expected outcome of this project is a clear and well-defined Annual Work Plan for the year 2026 that aligns with the university's policies and effectively responds to global changes.

29/09/2025 15:58:49

Maejo University Researchers Present the...

During 17 – 21 September 2025, the research team from Maejo University, led by:

Dr. Kanjana Sommitr, International College, Project Leader

Dr. Nitath Boonpaisansatid, Faculty of Liberal Arts, together with the team

visited the Royal Thai Consulate-General in Kunming to introduce the “Spice Route” Project.

The project was warmly welcomed, with the Consulate-General expressing strong support in promoting it as a new cultural tourism product—unique, engaging, and with great potential to attract Chinese tourists. The initiative highlights the charm of Thai cuisine and culture, seamlessly connecting with Chinese culinary traditions.

In addition, the research team filmed the Spice Route journey in Kunming–Lijiang, featuring the iconic Sichuan peppercorn (Huajiao), a key spice in the famous Mala cuisine from the Lancang River basin, as the highlight of this expedition.

29/09/2025 15:49:56

Maejo University President Extends Congr...

On Tuesday, September 23, 2025, Associate Professor Dr. Weerapon Thongma, President of Maejo University, together with Assistant Professor Dr. Winitra Leelapattana, Associate Dean of the International College, extended their congratulations on the occasion of the “76th Anniversary Celebration of the Founding of the People’s Republic of China.”

The event was organized by the Consulate-General of the People’s Republic of China in Chiang Mai, with Consul-General Mr. Chen Haiping warmly welcoming the guests at Shangri-La Hotel, Chiang Mai.

29/09/2025 15:46:30

The Tri U 2025 International Joint Semin...

Dr. Prakash Murgeppa Bhuyar, Assistant Dean of the International College, led a delegation of Maejo University professors and students to participate in the Tri U 2025 International Joint Seminar and Symposium, held at Mie University, Japan, from September 22 to 26, 2025. The Tri U Symposium, established as a collaborative platform among universities in Thailand, Japan, China, and Indonesia, provides opportunities for students and faculty members to exchange knowledge, present research, and strengthen academic and cultural cooperation.

Maejo University’s active participation this year highlighted its commitment to internationalization, sustainable development, and student empowerment on the global stage. Through paper presentations, cultural activities, and networking sessions, Maejo University students showcased their talents and built meaningful connections with peers from leading universities across Asia.

29/09/2025 15:42:18

The farewell ceremony for retirees...

On September 18, 2025, the International College, led by Associate Professor Dr. Rapeephun Dangtungee, Dean of the International College, Assistant Professor Dr. Winitra Leelapattana, Associate Dean of the International College, Dr. Sutheera Sithikul, Associate Dean, Mr. Warunsiri Sujinda, Acting Director of the Dean’s Office, led the team from the International College to participate in the farewell ceremony for retirees

On this occasion, Associate Professor Dr. Weerapon Thongma, President of Maejo University, graciously expressed his gratitude and extended his best wishes, and presented plaques of honor to the retirees.

During the ceremony, the executives and staff of the International College, led by Associate Professor Dr. Rapeephun Dangtungee, Dean of the International College, presented souvenirs to Maejo University’s retirees.

This gesture was made to show appreciation, to recognize the importance and dedication of all personnel, and to pay respect to the senior colleagues who have completed their service and made valuable contributions to the organization and society.

This year, a total of 34 staff members retired from Maejo University. The event took place at the Chaloem Phrakiat Sports Center, Maejo University.