Master of Arts (Tourism Management)

Master of Arts (Tourism Management)

Course Title:

Master of Arts Program in Tourism Management

(International Program)

Master's Degree:

Master of Arts (Tourism Management)

Academic Institution:

Maejo University International College

Duration:

2-year Program

Program Development

Master of Arts Program Tourism Management

(International Program)

has its goal to develop personnel in the public

and private sectors both

domestically and internationally as follows:

•Careers for graduates in the Master of Arts Program

in Tourism

Management, namely

•Executives, academics, researchers, and practitioners

in government

and private sectors both in Thailand and abroad

•Executives or Self-employed person /independent

professionals in the tourism industry and business services

•Local researchers

•Executives and faculty in educational institutions

•Officials and employees in local government organizations

Objectives:

1. Demonstrate the ability to formulate research questions aimed

at addressing issues in various tourism management contexts

by applying relevant theories, principles, and management techniques,

with careful consideration of ethics, professional codes of conduct,

legal frameworks, and applicable regulations

2. Design research projects to resolve problems

in tourism management by selecting appropriate tools

and methodologies tailored to the specific research context.

3. Integrate knowledge in tourism management effectively and appropriately within diverse contextual frameworks.

4. Present research-based recommendations that ethically contribute to the betterment

of society.

Program Director

Assistant Professor Dr. Winitra Leelapattana

Mobile phone: 093-328 8441

Position: Chairperson of the committee responsible for the program

E-mail: w.leelapattana@gmail.com

Assistant Professor Dr. Jirachai Yomkerd

Position: Member of the committee responsible for the program

E-mail: jirachai@mju.ac.th

Dr. Suthira Sitthikun

Position: Secretary of the committee responsible for the program

E-mail: suthira.sit@gmail.com

Course Synopsis and Methodology:

Study plan

1) Plan 1.1

Year 1, Semester 1
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602501	Research Methodology for Tourism Management	(3)	(2)	(3)	(5)
21602591	Seminar 1	(1)	(0)	(2)	(1)
21602691	Thesis 1	6	0	18	0
Total		6	0	18	0

Year 1, Semester 2
Course Codes		Course Names	Credits	Theory	Practice	Self-Study
21602502		Integrated Tourism Management	(3)	(2)	(2)	(5)
21602592		Seminar 2	(1)	(0)	(2)	(1)
21602692		Thesis 2	6	0	18	0
Total			6	0	18	0

Year 2, Semester 1
Course Codes	Course Names		Credits	Theory	Practice	Self-Study
21602593	Seminar 3		(1)	(0)	(2)	(1)
21602693	Thesis 3		12	0	36	0
Total			12	0	36	0
Year 2, Semester 2
Course Codes	Course Names		Credits	Theory	Practice	Self-Study
21602594	Seminar 4		(1)	(0)	(2)	(1)
21602694	Thesis 4		12	0	36	0
Total			12	0	36	0

2) Plan 1.2

Year 1, Semester 1
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602501	Research Methodology for Tourism Management	(3)	(2)	(3)	(5)
21602591	Seminar 1	(1)	(0)	(2)	(1)
21602511	Wellness Tourism Destination Management	3	2	2	5
21602512	Advanced Agro-Tourism Management	3	2	2	5
21602516	Human Resource Management for Services	3	2	2	5
	Total	9	6	6	15

Year 1, Semester 2
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602502	Integrated Tourism Management	(3)	(2)	(2)	(5)
21602592	Seminar 2	(1)	(0)	(2)	(1)
21602515	Digital Tourism for Technological and Information	3	2	2	5
21602513	International Business Management	3	2	2	5
21602514	Multi-Culture Business Practice	3	2	2	5
Total		9	6	6	15

Year 2, Semester 1
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602593	Seminar 3	(1)	(0)	(2)	(1)
21602691	Thesis 1	6	0	18	0
21602XXX	(Elective subject) 1	3	2	2	5
21602XXX	(Elective subject 2	3	2	2	5
Total		12	4	22	10

Year 2, Semester 2
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602594	Seminar 4	(1)	(0)	(2)	(1)
21602692	Thesis 2	6	0	18	0
Total		6	0	18	0

3) Plan 2

Year 1, Semester 1
Course Codes		Course Names	Credits		Theory			Practice	Self-Study
21602501		Research Methodology for Tourism Management	(3)		(2)			(3)	(5)
21602591		Seminar 1	(1)		(0)			(2)	(1)
21602511		Tourism Wellness Management	3		2			2	5
21602512		Advanced Agro-Tourism Management	3		2			2	5
21602516		Human Resource Management for Services	3		2			2	5
Total			9		6			6	15

Year 1, Semester 2
Course Codes	Course Names			Credits		Theory	Practice			Self-Study
21602592	Seminar 2			(1)		(0)	(2)			(1)
21602515	Digital Tourism for Technological and Information			3		2	2			5
21602513	International Business Management			3		2	2			5
21602514	Multi-Culture Business Practice			3		2	2			5
21602XXX	(Elective subject) 1			3		2	2			5
Total				12		8	8			20

Year 2, Semester 1
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602502	Integrated Tourism Management	(3)	(2)	(2)	(5)
21602593	Seminar 2	(1)	(0)	(2)	(1)
21602XXX	(Elective subject) 2	3	2	2	5
21602XXX	(Elective subject) 3	3	2	2	5
21602XXX	(Elective subject) 4	3	2	2	5
Total		12	8	8	20

Year 2, Semester 2
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
21602594	Seminar 3	(1)	(0)	(2)	(1)
21602680	Independent Study	6	0	18	0
Total		6	0	18	0

Maejo University Students Received the B...

Maejo University Students Received the Best Presentation Award and Best Workshop Award at Tri U 31 2025 at Mie University, Japan

29/09/2025 16:04:48

The media production of the ThaiPBS prog...

On 24 September 2025,

Dr. Kanjana Sommit (Lecturer, International College) and Dr. Nithat Boonpaisarnsatit (Lecturer, Faculty of Liberal Arts) participated in the media production of the ThaiPBS program Tase Detective at the research site located in Baan Pang Maklauy, PaPae Subdistrict, MaeTang District, Chiang Mai.

The feature highlighted the research theme: “Spice Tourism", with particular focus on Makwan (Zanthoxylum rhetsa), recognized as the ‘King of Spice.’

This collaboration underscores the integration of academic research with public media to promote knowledge dissemination, cultural heritage, and sustainable gastronomy tourism. The initiative also aligns with the objectives of the Spice Route Project, supported by the Ministry of Higher Education, Science, Research and Innovation (MHESI), contributing to the development of local communities through research-based tourism.

29/09/2025 16:02:28

The “MJU Car Free Day...

On September 24, 2025,

Assistant Professor Dr. Winitra Leelapattana,Dr. Sutheera Sithikul, Associate Dean, Associate Dean of the International College ,participated in the “MJU Car Free Day” activity by collectively walking around the university campus, covering a total distance of 10,446.32 kilometers. This event was part of the project "Driving the Green University Initiatives: MJU Green University 2025," which aims to promote sustainability, reduce environmental impact, and support the university’s transition toward carbon neutrality. The activity also encourages faculty, staff, and students to recognize the importance of reducing greenhouse gas emissions, while fostering collaboration and environmental awareness within the university community. Moreover, this walk not only helps reduce vehicle use and air pollution but also promotes the health and well-being of the participants.

29/09/2025 16:00:23

The International College has implemente...

In order to ensure that the operations of the International College, Maejo University, are carried out efficiently and in alignment with the university's policies and the evolving international context, the College has initiated the development of the Annual Work Plan for 2026.

This planning process emphasizes the active participation of faculty members and staff in reviewing past performance, analyzing both internal and external contexts, and clearly defining strategic directions for the upcoming year.

The expected outcome of this project is a clear and well-defined Annual Work Plan for the year 2026 that aligns with the university's policies and effectively responds to global changes.

29/09/2025 15:58:49

Maejo University Researchers Present the...

During 17 – 21 September 2025, the research team from Maejo University, led by:

Dr. Kanjana Sommitr, International College, Project Leader

Dr. Nitath Boonpaisansatid, Faculty of Liberal Arts, together with the team

visited the Royal Thai Consulate-General in Kunming to introduce the “Spice Route” Project.

The project was warmly welcomed, with the Consulate-General expressing strong support in promoting it as a new cultural tourism product—unique, engaging, and with great potential to attract Chinese tourists. The initiative highlights the charm of Thai cuisine and culture, seamlessly connecting with Chinese culinary traditions.

In addition, the research team filmed the Spice Route journey in Kunming–Lijiang, featuring the iconic Sichuan peppercorn (Huajiao), a key spice in the famous Mala cuisine from the Lancang River basin, as the highlight of this expedition.

29/09/2025 15:49:56

Maejo University President Extends Congr...

On Tuesday, September 23, 2025, Associate Professor Dr. Weerapon Thongma, President of Maejo University, together with Assistant Professor Dr. Winitra Leelapattana, Associate Dean of the International College, extended their congratulations on the occasion of the “76th Anniversary Celebration of the Founding of the People’s Republic of China.”

The event was organized by the Consulate-General of the People’s Republic of China in Chiang Mai, with Consul-General Mr. Chen Haiping warmly welcoming the guests at Shangri-La Hotel, Chiang Mai.

29/09/2025 15:46:30

The Tri U 2025 International Joint Semin...

Dr. Prakash Murgeppa Bhuyar, Assistant Dean of the International College, led a delegation of Maejo University professors and students to participate in the Tri U 2025 International Joint Seminar and Symposium, held at Mie University, Japan, from September 22 to 26, 2025. The Tri U Symposium, established as a collaborative platform among universities in Thailand, Japan, China, and Indonesia, provides opportunities for students and faculty members to exchange knowledge, present research, and strengthen academic and cultural cooperation.

Maejo University’s active participation this year highlighted its commitment to internationalization, sustainable development, and student empowerment on the global stage. Through paper presentations, cultural activities, and networking sessions, Maejo University students showcased their talents and built meaningful connections with peers from leading universities across Asia.

29/09/2025 15:42:18

The farewell ceremony for retirees...

On September 18, 2025, the International College, led by Associate Professor Dr. Rapeephun Dangtungee, Dean of the International College, Assistant Professor Dr. Winitra Leelapattana, Associate Dean of the International College, Dr. Sutheera Sithikul, Associate Dean, Mr. Warunsiri Sujinda, Acting Director of the Dean’s Office, led the team from the International College to participate in the farewell ceremony for retirees

On this occasion, Associate Professor Dr. Weerapon Thongma, President of Maejo University, graciously expressed his gratitude and extended his best wishes, and presented plaques of honor to the retirees.

During the ceremony, the executives and staff of the International College, led by Associate Professor Dr. Rapeephun Dangtungee, Dean of the International College, presented souvenirs to Maejo University’s retirees.

This gesture was made to show appreciation, to recognize the importance and dedication of all personnel, and to pay respect to the senior colleagues who have completed their service and made valuable contributions to the organization and society.

This year, a total of 34 staff members retired from Maejo University. The event took place at the Chaloem Phrakiat Sports Center, Maejo University.