Master's Degree in Tourism Management (International Program)

---

Tourism Management

1.1      Philosophy

          Create a new science knowledge in tourism management, combined with consistent and quality service management with modern innovation. It’s outstanding in tourism activities that are environmentally friendly, in order to create skills in research process, which integrates science in both social and modern technology together with local intellects. For the purpose of sustainable development and being accepted in international academic circles.

1.2      Importance

This is an international program aimed at developing human resources for learning and innovation, including theories and concepts in service and tourism management. By focusing on the development of human potentials as well as integrating all 4 dimensions, such as body, mind, society and intelligence. Including the conservation and development of natural resources and the environment

1.3      Objectives

In order to produce a master graduate to meet the quality standards with the desirable characteristics as follows;

1. To produce graduates that are expert in utilizing knowledge in the management of environmentally friendly tourism. Produce graduates that filled with professional morals and ethics
2. Develop a system of thinking processes and transmissions that are further enriched by knowledge. Produce graduates that has the ability to analyze spatially in tourism business management, marketing, finance and accounting.
3. To produce graduates with research process skills that Integrate both social science and behavior science in the integration of innovation or technology to communicate with local wisdom for the benefit of society Nation and international.
4. To produce a graduate that possess that ability to use acceptable foreign language in the academic sector internationally.

1.4      Educational System

The Educational system in Maejo University International Colleges, Maejo University uses a binary education system, 1 academic year is divided into 2 regular semesters, 1 regular semester has a study period of not less than 15 weeks.

1.5      Structure of the Curriculum

1. Plan A Type 1.1
2. Non-credit courses           (10) credits
3. Thesis                                        36 credits

total credits throughout the curriculum    36 credits

2. Plan A Type 1.2
3. Non-credit courses           (10) credits
4. Major Core Courses                              24 credits
5. Compulsory courses                      18 credits
6. Major Elective Courses not less than 6 credits
7. Thesis 12 credits

total credits throughout the curriculum              36 credits

3. Plan B
4. Non-credit courses           (10) credits
5. Major Core Courses                              30 credits
6. Compulsory courses                      18 credits
7. Major Elective Courses not less than 12 credits
8. Independent studies 6 credits

total credits throughout the curriculum             36 credits

1)  Plan A, Type A 1

 

Year 1, Semester 1
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
TM 501	Research Methodology for Tourism Management	(3)	(2)	(3)	(5)
TM 591	Seminar  1	(1)	(0)	(2)	(1)
TM 691	Thesis 1	6	0	18	0
Total		6	0	18	0

 

Year 1, Semester 2
Course Codes		Course Names	Credits	Theory	Practice	Self-Study
TM 502		Integrated Tourism  Management	(3)	(2)	(2)	(5)
TM 592		Seminar 2	(1)	(0)	(2)	(1)
TM 692		Thesis 2	6	0	18	0
Total			6	0	18	0
Year 2, Semester 1
Course Codes	Course Names		Credits	Theory	Practice	Self-Study
TM 593	Seminar 3		(1)	(0)	(2)	(1)
TM 693	Thesis 3		12	0	36	0
Total			12	0	36	0
Year 2, Semester 2
Course Codes	Course Names		Credits	Theory	Practice	Self-Study
TM 594	Seminar 4		(1)	(0)	(2)	(1)
TM 694	Thesis 4		12	0	36	0
Total			12	0	36	0

 

2)  Plan A, Type A 2

 

Year 1, Semester 1
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
TM 501	Research Methodology for Tourism Management	(3)	(2)	(3)	(5)
TM 591	Seminar 1	(1)	(0)	(2)	(1)
TM 511	Wellness Tourism Destination Management	3	2	2	5
TM 512	Advanced Agro-Tourism Management	3	2	2	5
TM 550	Human Resource Management for Services	3	2	2	5
	Total	9	6	6	15

                                                         

Year 1, Semester 2
Course Codes		Course Names	Credits	Theory		Practice		Self-Study
TM 510		Integrated Tourism  Management	(3)	(2)		(2)		(5)
TM 592		Seminar 2	(1)	(0)		(2)		(1)
TM 530		Regional Studies for Tourism Destination Management	3	2		2		5
TM 521		International Business Management	3	2		2		5
TM 522		Multi-Culture Business  Practice	3	2		2		5
Total			9	6		6		15
Year 2, Semester 1
Course Codes	Course Names		Credits		Theory		Practice		Self-Study
TM 593	Seminar 3		(1)		(0)		(2)		(1)
TM.....	(Elective subject) 3		3		2		2		5
TM.....	(Elective subject  4		3		2		2		5
TM 691	Thesis 1		6		0		18		0
Total			12		4		22		10

 

Year 2, Semester 2
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
TM 594	Seminar 4	(1)	(0)	(2)	(1)
TM 692	Thesis 2	6	0	18	0
Total		6	0	18	0

 

3)  Plan B

Year 1, Semester 1
Course Codes		Course Names	Credits		Theory			Practice		Self-Study
TM 501		Research Methodology for Tourism Management	(3)		(2)			(3)		(5)
TM 591		Seminar 1	(1)		(0)			(2)		(1)
TM 511		Tourism Wellness  Management	3		2			2		5
TM 512		Advanced Agro-Tourism Management	3		2			2		5
TM 550		Human Resource Management for Services	3		2			2		5
Total			9		6			6		15
Year 1, Semester 2
Course Codes	Course Names			Credits		Theory	Practice		Self-Study
TM 592	Seminar 2			(1)		(0)	(2)		(1)
TM 530	Regional Studies for Tourism			3		2	2		5
TM 521	International Business Management			3		2	2		5
TM 522	Multi-Culture Business Practice			3		2	2		5
TM .....	(Elective subject)			3		2	2		5
Total				12		8	8		20
Year 2, Semester 1
Course Codes	Course Names			Credits		Theory	Practice		Self-Study
TM 592	Seminar 2			(1)		(0)	(2)		(1)
TM 530	Regional Studies for Tourism Destination Management			3		2	2		5
TM 521	International Business Management			3		2	2		5
TM 522	Multi-Culture Business Practice			3		2	2		5
TM ….	(Elective subject)			3		2	2		5
Total				12		8	8		20

 

Year 2, Semester 2
Course Codes	Course Names	Credits	Theory	Practice	Self-Study
TM 510	Integrated Tourism Management*	(3)	(2)	(2)	(5)
TM 593	Seminar 3	(1)	(0)	(2)	(1)
TM ….	(Elective subject)	3	2	2	5
TM ….	(Elective subject)	3	2	2	5
TM ….	(Elective subject)	3	2	2	5
Total		9	6	6	15

 1) Non-credit Basic compulsory courses /required courses

 

TM 501       Research Methodology for Tourism Management  3 (2-3-5)

Prerequisite:   As approved by the program committee

The theories and concepts of Tourism Management, Integrated Social and Behavioral Science Research, Research Designs and Steps in Social Science Research, Data Processing, analysis and interpretation of research results, writing and presenting a research report.

(Lecture 2 hours, Practice 3 hours, self-study 5 hours/week)

 

TM 510       Integrated Tourism Management                                     3 (2-2-5)

Prerequisite:   None

Tourism impacts on its economy, natural and ecological, social, and cultural environments. Appropriate policy, planning, and management responses to current issues encapsulated in the pursuit of tourism. It critically examines a range of broad tourism industry responses, individual enterprise initiatives, and forms of government intervention designed to achieve more integrated sustainable tourism.

                   (Lecture 2-hour, Practice 2 hours, self-study 5 hours/week)

TM 591       Seminar 1                                                             1 (0-2-1) Prerequisite: none

Presentation and discussion of topics of interest in the general area of

Integrated Tourism Management for master’s degree students.

(Lecture 0-hour, Practice 2 hours, self-study 1 hour/week)

 

TM 592       Seminar 2                                                             1 (0-2-1)

Prerequisite:  None

Presentation and discussion of topics of interest in the specialized area of Integrated Tourism Management for master's degree students.

(Lecture 0-hour, Practice 2 hours, self-study 1 hour/week)

 

 

TM 593                Seminar 3                                                             1 (0-2-1)

Prerequisite: None

Presentation and discussion of topics of interest in the specialized area of Integrated Tourism Management related to master thesis.

(Lecture 0 hour, Practice 2 hours, self-study 1 hour/week)

 

TM 594       Seminar 4                                                             1 (0-2-1)

Prerequisite: None

Presentation and discussion of topics of interest in the specialized area of Integrated Tourism Management related to master thesis.

 

TM 511       Wellness Tourism Destination Management                    3 (2-2-5)

Prerequisite: None

Concepts and theories on health and safety, Management principles of health and hygiene in tourism. Accidents caused by the occupation of tourism and services. Health behavior in tourism activities and tourism services

(Lecture 2-hour, Practice 2 hours, self-study 5 hours/week)

 

TM 512      Advanced Agro-Tourism Management                    3 (2-2-5)

Prerequisite: None

Agro-Tourism and Farm Management on the principles and guidelines that distinguish agro-tourism, develop the skills involved in ensuring that the increasing pressure from the demand for visiting natural areas in tourism, impacts on the long-term health of these critical natural areas. Planning for agro-tourism as a means for a sustainable economy, culture, way of life, and farm development in agricultural areas occurs within the context of conservation management. The networking or cluster of agro-tourism in different levels such as community, provincial, regional, national and international

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

TM 520       Sustainable Agricultural Business Management and

 Implications for Tourism                                               3 (2-2-5)

Prerequisite: None

Context or situation of global business agriculture, sustainability problem issues, natural resource management and businesses, fundamental principles of agri-business management for tourism. How to apply sustainability issues as key factors in tourism business decision making today and, in the future,

(Lecture 2 hours,  Practice 2 hours, self-study 5 hours/week)

 

TM 521       International Business Management                       3 (2-2-5)

Prerequisite: None

Leadership and strategic international business skills are necessary for thriving in the global economy. Policy formulation and implementation that will enable facilitate international businesses, and trade practices in a vibrant global business environment. International business, international trade practices for example (i.e. local and global trading organizations), international business strategies and operations, cultural, social, and political dimensions of global businesses, logistic management, communication, and negotiation in global businesses

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

TM 522       Multi-Culture Business Practices                           3 (2-2-5)

Prerequisite:   As approved by the program committee

The strategic use of intercultural synergies, employee engagement, and customer loyalty. The knowledge and skills in practicing principles for optimizing human performance in organizations, cultural intelligence, human diversity, leading and managing intercultural organizations. Global cultures, subcultures, and domestic cultures. Specialists in strategy, management, leadership, human resources, services marketing, and entrepreneurship.

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

TM 530       Regional Studies for Tourism Destination Management   3 (2-2-5)

Prerequisite:   As approved by the program committee

The study of concepts of regional and theories that are related to geographical and regional evolution. Structures of regionalism and regional determination of tourism geography. Elements of regional geography that has an impact on economic, social, and cultures. The application of natural and cultural diversity in the region to strengthen tourism

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

TM 550       Human Resource Management for Services           3 (2-2-5)

Prerequisite:   As approved by the program committee

The role of a human resource professional; participation strategy in managing today's service organizations. Key functions such as recruitment, selection, development, appraisal, retention, compensation, and labor relationships are examined. Implications of legal and global environments, appraisal and current issues such as diversity training, sexual harassment policies, and the rising benefit costs are analyzed. Best practices of employers of choice are considered

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

TM 551       Service Organizational Performance Management           3 (2-2-5)

Prerequisite:   As approved by the program committee

The importance of an effective performance planning management system process, facilitating, assessing, and improving individual and service organizational performance. The importance of measuring the effectiveness of human resource activities

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

TM 540       Green Marketing Tourism                                    

Prerequisite:   As approved by the program committee                        3 (2-2-5)

The impact of human consumption on the environment and development of tourism marketing strategies to improve the human-environment interaction through creation, communication, and delivery of superior value and customer relationship management. Green marketing examines the symbolic role played by marketing in tourism business sustainability. The environmental issues and challenges confronting marketers in the 21^st century and how their strategic decisions and actions can make a major difference to the improvement or degradation of the marketing environment.

(Lecture 2 hours,  Practice 2 hours, self-study 5 hours/week)

 

TM 552       Service Organization and Leadership                     3 (2-2-5)

Prerequisite:   As approved by the program committee

A comprehensive, integrative, and practical focus on leadership and management, analyze leadership and management at different levels; individual leadership, team leadership, and service organizational leadership. Leadership management theories and concepts. The opportunity to apply these theories through case study and analysis to enhance personal skills development through self-assessment exercises. Identification of current leaders and leadership as well as contemporary perspectives on ethics, networking, coaching, organizational culture, diversity, learning organizations, strategic leadership, and crisis leadership

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

 TM 560       Valuation of Tourism Destinations               3 (2-2-5)     

Prerequisite:   None

Concepts for valuation of tourism destinations; definition of the value of tourism destinations; valuation of types; benefit value of valuation techniques; valuation techniques of recreational and tourism destinations by contingent techniques

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

TM 570       Innovation Management Service Organization       3 (2-2-5)

Prerequisite:   As approved by the program committee

The study of concepts and elements of innovation; significance and principles of service organizational innovations; roles and processes of service organizations; behavioral management and the utilization of innovations to increase efficiency in the operation of tourism and service   organizations

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week

 

TM 572       Cross-Cultural Digital Communication for Services         3 (2-2-5)

Prerequisite:   As approved by the program committee

Theories, concepts, and digital communication principles; digital media and strategies of various types of media used for behavioral changes efficiency in cross-culture digital communication at various levels; analyses and evaluation of media used for changes in effective communication services

(Lecture 2 hours, Practice 2 hours, self-study 5 hours/week)

 

2) Thesis and Independent Study

TM 691       Thesis 1                                                      6 (0-18-0)

Prerequisite: None

Review the literature related to the master thesis, conceptional framework, experimental design, and thesis planning, emphasize the discussion with an advisory committee to select a research topic and propose a proposal

(Lecture 0-hour, Practice 18 hours, self-study0 hour/week)

 

TM  692      Thesis 2                                             6 (0-18-0)

Prerequisite: TM 691 Thesis 1

Plan A Type A 1: Research conduction with creativeness, theory and analysis techniques with instruments, data collection and interpretation, discussion with the advisory committee, and solving research problems

Plan A Type A 2: Research conduction with creativeness, theory and analysis techniques with instruments, data collection, and interpretation, development of independent thinking and expression of opinion, integration of research knowledge for research publication, academic presentation, and thesis writing clearly and concisely; thesis preparation must be done according to Maejo University guidelines

(Lecture 0-hour, Practice 18 hours, self-study 0 hour/week)

 

TM   693      Thesis 3                                                                12 (0-36-0)

Prerequisite: TM 692 Thesis 2

Research data collection and interpretation, independent thinking and personal development, integration of research knowledge for research publication and academic presentation

(Lecture 0-hour, Practice 36 hours, self-study 0 hour/week)

 

TM 694       Thesis 4                                                      12 (0-36-0)

 Prerequisite:  TM 693 Thesis 3

The development of independent thinking and expression of opinion, creating and integrating knowledge that reflects research gained for thesis writing clearly and concisely; thesis preparation must be done according to Maejo University guidelines

(Lecture 0-hour, Practice 36 hours, self-study 0 hour/week)

 

TM 680       Independent Study                                       6 (0-18-0)

Prerequisite: As approved by program committee

Independent study at the master's level is characterized by analysis and study of data related to major courses and writing a report, under the supervision and recommendation of the student advisor

(Lecture 0-hour, Practice 18 hours, self-study0 hour/week)

Graduation Conditions:

For the students studying in Plan A, Type A 1

1.     Pass a foreign language examination according to the regulations and conditions set by the university.

2.     Present their theses in English and pass a final oral examination conducted by a committee appointed by the university (a higher education institution) in a system open to interested parties to attend. This must consist of professors in charge of the program and experts from outside the university.

3.     At least one paper stemmed from their theses or part of them must be published or at least accepted for publication in a national journal in a foreign language or an international journal. Both journals must be qualified according to the Announcement of the Commission on Higher Education on Criteria for Considering Academic Journals for Dissemination of Academic Output. 

4.     Meet the criteria for graduation under the Announcement of the Ministry of Higher Education, Science, Research and Innovation on Standard Criteria for Graduate Programs B.E. 2558.

 

For the students studying in Plan A, Type A 2

1.     Complete all the courses as specified in the program. They must obtain a grade point average of not less than 3.00 from a 4-level system or equivalent and have no course received I and/or Op.

2.     Pass a foreign language exam according to the regulations and conditions set by the university.

3.     Present their theses in English and pass a final oral examination conducted by a committee appointed by the university (a higher education institution) in a system open to interested parties to attend. This must consist of professors in charge of the program and experts from outside the university.

4.     At least one paper stemmed from their theses or part of them must be published or at least accepted for publication in a national journal in a foreign language or an international journal. Both journals must be qualified according to the Announcement of the Commission on Higher Education on Criteria for Considering Academic Journals for Dissemination of Academic Output. Alternatively, a full paper stemming from their theses can be presented at an international conference and published in the proceedings.

5.     Meet the criteria for graduation under the Announcement of the Ministry of Higher Education, Science, Research and Innovation on Standard Criteria for Graduate Programs B.E. 2558.

 

For the students studying in Plan B

1.     Complete all the courses as specified in the program. They must obtain a grade point average of not less than 3.00 from a 4-level system or equivalent and have no course received I and or Op.

2.     Pass a foreign language exam according to the regulations and conditions set by the university.

3.     Pass a comprehensive examination.

4.     Present their independent studies in English and pass the final oral exam conducted by a committee appointed by the higher education institution in a system open to interested parties to attend.

5.     At least one full paper stemmed from their independent studies or part of them must be presented at an international conference and then published in the proceedings.

6.     Meet the criteria for graduation under the Announcement of the Ministry of Higher Education, Science, Research and Innovation on Standard Criteria for Graduate Programs B.E. 2558.

 

9. Applicant Qualifications

1.        Graduated with a bachelor's degree in all disciplines or equivalent from a higher education institution certified by the Ministry of Education or the Office of the Higher Education Commission (OHEC) or the Office of the Civil Service Commission (OCSC) both domestically and internationally or at the discretion of the instructor in charge of the program.

2.        Having qualifications according to Maejo University regulations on graduate studies and other relevant announcements being in force at that time.

3.        International students who want to be admitted to study must be approved by the instructor in charge of the program. 

10. Document Required

Application documents

1.     Two copies of the completed application form.

2.     Two copies of a certificate according to the form of the Graduate Studies Department

3.     A letter of recommendation from the supervisor.

4. Two 1-inch photographs shot of a straight face, not wearing a hat or black sunglasses.

5. Two copies of evidence of name-surname changed or 2 copies of a marriage certificate. (In the case of name and/or surname does not match any other application evidence.)

6. Two copies of study transcript reports at undergraduate and master's degree levels.

7. Two copies of educational report certificates for a higher vocational certificate, a technical vocational certificate, or an equivalent diploma (except for those who graduated with a 4-year bachelor's degree program).

8. Two copies of a certificate of being a student in the last semester of a program.

9. Guidelines for conducting a research study.

10. Application fee of 500 baht (in case of applying via the Internet)

English proficiency

English Proficiency	Study Plans
	Plan A, Types A1 & A2	Plan B
Test scores/English Proficiency Skills	TOEFL (Paper-based) = 500 TOEFL (Internet-based) = 75 IELTS = 6.0 or pass an English test organized by Maejo University within the first academic year.	TOEFL (Paper-based) =  450 TOEFL (Internet-based) = 55 IELTS = 4.5 or pass an English test organized by Maejo University within the first academic year.

---