Master of Business Administration Program in Digital Economics and Management Innovation (International Program)

1. Philosophy, Significance and Objectives of the Curriculum

      1.1 Philosophy

            Create and develop knowledge that keeps pace with digital economy change, using economic thinking bases in business administration with management innovation that integrates science with modern technology for sustainable economic and business development and also being recognized in the international academic community.

 1.2.       Significance

            This International Program in Master of Business Administration in Digital Economics and Management Innovation focuses on human resource development in economics and business administration to raise the bar of modern entrepreneurs. According to the national strategy for building competitiveness, especially in the application of theoretical concepts Quantitative analysis tools, Management of Information Technology and modern business management techniques for research studies and digital use in agricultural development to create value and increase productivity, in both quantitatively and in value. Including variety of agricultural products Industry and service of the future that drive Thailand into a developed country with innovation and technology of the future. Economic development based on modern entrepreneurs.


1.3.     Objectives of the Program

To develop graduates with the following Characteristics.

1.       To be an executive, entrepreneur, academician that can utilize the knowledge in digital economics and management innovation.

2.       To Possess a research development skill, in digital economics and management innovation. Also be able to apply appropriate knowledge for the development of community organization, country, and world society.

3.       To possess morals, ethics, patience and be perseverance to work, as well as being socially responsible


2.       Cost per head (Maximum)

150, 000 Baht

2.1      Education system

Learning and studying activities will be carried out in classroom, both credit and non-credit. Self-study, and community field study, that involves learning outside the classroom

          2.2      Academic credit transfer and enrollment within universities

Transfer of credits and enrollment into the university should be in accordance with the regulations of Maejo University. In terms of graduate studies announced at that period.

 3.       Program Structure

 

 

3.3.1

Program Structure

 

 

 

 

 

3.3.1.1

Plan A, Type A1

 

 

 

 

 

1) Non-credit courses

(7) credits

 

 

 

          

2) Thesis

36 credits

 

 

 

Total credits for the whole program

36 credits

 

 

 

3.3.1.2

Plan A, Type A2

 

 

 

 

 

1) Non-credit courses

(7) credits

 

 

 

 

2) Specialized courses

24 credits

 

 

 

 

2.1 Required courses

12 credits

 

 

 

 

2.2 Elective courses not less than

12 credits

 

 

 

 

3) Thesis

12 credits

 

 

 

Total credits for the whole program

36 credits

 

 

 

3.3.1.3

Plan B

 

 

 

 

 

1) Non-credit courses

(7) credits

 

 

 

 

2) Specialized courses

30 credits

 

 

 

 

2.1 Required courses

12 credits

 

 

 

 

2.2 Elective courses not less than

18 credits

 

 

 

 

3) Independent Study

6 credits

 

 

 

Total credits for the whole program

36 credits

 

 

3.3.2

List of courses in the program

 

 

 

3.3.2.1 Plan A, Type A1

 

Course codes

Course Names

Credits (Lecture - -Practice – Self-Study)

(1) Non-credit Courses

 (7)

credits

DM 501

Research Methodology for Integrated Social Sciences

(3)

 (2-2-5)

DM 591

Seminar 1

 

 

 

(1)

 (0-2-1)

DM 592

Seminar 2

 

 

 

(1)

 (0-2-1)

DM 593

Seminar 3

 

 

 

(1)

 (0-2-1)

DM 594

Seminar 4

 

 

 

(1)

 (0-2-1)

Notes: ( ) non-credit courses and evaluated as S or U.

         

(2)  Thesis

 

 

   36

credits

 DM 691

Thesis 1

 

 

 

6 

(0-18-0)

 DM 692

Thesis 2

 

 

 

6 

(0-18-0)

 DM 693

Thesis 3

 

 

 

12 

(0-36-0)

 DM 694

Thesis 4

 

 

 

12 

(0-36-0)

 

3) Other courses that their credits are not counted as a part of the program are:

1.       Foreign language courses according to university conditions, and

2.       Courses that are not required as major courses or major elective courses according to the approval of the lecturers responsible for the basic knowledge adjustment program

 

 

 

 

3.3.2.2 Plan A, Type A2

 

Course codes

Course Names

Credits (Lecture – Practice – Self-Study)

 

1) Non-credit Courses

(7)  

credits

 

DM 501

Research Methodology for Integrated Social Sciences

(3)

 (2-2-5)

 

DM 591

Seminar 1

 

 

 

(1)

 (0-2-1)

 

DM 592

Seminar 2

 

 

 

(1)

 (0-2-1)

 

DM 593

Seminar 3

 

 

 

(1)

 (0-2-1)

 

DM 594

Seminar 4

 

 

 

(1)

 (0-2-1)

 

Notes: ( ) non-credit courses and evaluated as S or U.

 

 

2) Specialized Courses

                                24  credits

             1. Required Courses

                                12  credits

DM 511

Theories and Applied Economics

 

 

 

3

(3-0-6)

 

DM 512

Digital Technology for Business and Economy

 

 

 

3

 

(2-2-5)

 

 

DM 521

Business Management in Digital Era

 

 

 

3

(3-0-6)

DM 522

Design Thinking Innovation Management

 

 

 

3

(2-2-5)

 

2. Elective Courses

 

Not less than 12 credits

DM 531

Big Data analysis for Economy and Business

 

 

 

3

(2-2-5)

DM 532

Creative Economy in Digitalization Edge

 

 

 

3

(2-2-5)

DM 533

 

Green Economy and Business for Sustainable Development

 

 

 

3

(2-2-5)

DM 541

New Edge Consumer Behavior Analysis

 

 

 

3

(2-2-5)

DM 542

Digital Technology and Innovation Marketing

 

 

 

3

(2-2-5)

DM 543

 

Smart Entrepreneur Development Strategy

 

 

 

3

(2-2-5)

DM 544

Social Enterprise Strategic Management

 

 

 

3

(2-2-5)

DM 545 

Public Private Partnership Administration Strategy

 

 

 

3

(2-2-5)

DM 551

 

Creative and Innovative Communication Strategy

 

 

 

3

(2-2-5)

DM 552

Future Agriculture and Environment Management

 

 

 

3

(2-2-5)

 

 

 

 

 

3)  Thesis

 

 

12

credits

DM 691

Thesis 1

 

 

 

6

(0-18-0)

DM 692

Thesis 2

 

 

 

6

(0-18-0)

4) Other courses that their credits are not counted as a part of the program are:

1.       Foreign language courses according to university conditions,

2.       Courses that are not required as major courses or major elective courses according to the approval of the lecturers responsible for the basic knowledge adjustment program, and

3.       Foundation courses for students who need to study without credits in order to adjust their fundamental knowledge for further studies according to the approval of the lecturers responsible for the program.

 

 

 

3.3.2.3 Plan B

 

Course codes

Course Names

credits (Lecture – Practice – Self-Study)

 

1) Non-credit Courses

(7)  

credits

 

DM 501

Research Methodology for Integrated Social Science

(3)

 (2-2-5)

 

DM 591

Seminar 1

 

 

(1)

 (0-2-1)

 

DM 592

Seminar 2

 

 

(1)

 (0-2-1)

 

DM 593

Seminar 3

 

 

(1)

 (0-2-1)

 

DM 594

Seminar 4

 

 

(1)

 (0-2-1)

 

Notes: ( ) non-credit courses and evaluated as S or U.

2) Specialized Courses

                30   credits

            1. Required Courses

                       12   credits

 DM 511

Theories and Applied Economics

 

 

 

3

(3-0-6)

DM 512

Digital Technology for Business and Economy

 

 

 

3

(2-2-5)

DM 521

Business Management in Digital Era

 

 

 

3

(3-0-6)

DM 522

Design Thinking Innovation Management

 

 

 

3

(2-2-5)

 

2. Elective courses

 

 

 

   2.1 Digital Economics Courses

 

Not less than 18   credits

DM 531

Big Data analysis for Economy and Business

 

 

 

3

(2-2-5)

DM 532

Creative Economy in Digitalization Edge

 

 

 

3

(2-2-5)

DM 533

Green Economy and Business for Sustainable Development

 

 

 

3

(2-2-5)

DM 552

Future Agriculture and Environment Management

 

 

 

3

(2-2-5)

 

  2.2 Management Courses

 

 

 

 

 

DM 541

New Edge Consumer Analysis

 

 

 

3

(2-2-5)

DM 542

Digital Technology and Innovation Marketing

 

 

 

3

(2-2-5)

DM 543

 

Smart Entrepreneur Development Strategy

 

 

 

3

(2-2-5)

DM 544

Social Enterprise Strategic Management

 

 

 

3

(2-2-5)

DM 545

Public Private Partnership Administration Strategy

 

 

 

3

 

(2-2-5)

DM 551

 

Creative and Innovative Communication Strategy

 

 

 

3

 

(2-2-5)

3) Independ Study

 

 

      6

credits

DM 685

Independent Study

 

 

 

6

(0-18-0)

 

4) Other courses that their credits are not counted as a part of the program are:

1.       Foreign language courses according to university conditions,

2.       Courses that are not required as major courses or major elective courses according to the approval of the lecturers responsible for the basic knowledge adjustment program, and

3.       Foundation courses for students who need to study without credits in order to adjust their fundamental knowledge for further studies according to the approval of the lecturers responsible for the program.

 

Study Plan

 

 

                   1)  Plan A Type A1

Year 1/First Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 501

DM 501

ระเบียบวิธีวิจัยทางสังคมศาสตร์บูรณาการ

Research Methodology for Integrated Social Science

(3)

(2)

(2)

(5)

ศน 591

สัมมนา 1

(1)

(0)

(2)

(1)

DM 591

Seminar 1

 

 

 

 

ศน 691

วิทยานิพนธ์

6

0

18

0

DM 691

Thesis 1

 

 

 

 

Total

6

0

18

0

 

Year 1/Second Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 592

สัมมนา 2

(1)

(0)

(2)

(1)

DM 592

Seminar 2

 

 

 

 

ศน 692

วิทยานิพนธ์ 2

6

0

18

0

DM 692

Thesis 2

 

 

 

 

Total

6

0

18

0

 

Year 2 / First Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 593

สัมมนา 3

(1)

(0)

(2)

(1)

DM 593

Seminar 3

 

 

 

 

ศน 693

วิทยานิพนธ์ 3

12

0

36

0

DM 693

Thesis 3

 

 

 

 

Total

12

0

36

0

 

Year 2 /Second Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 594

สัมมนา 4

(1)

(0)

(2)

(1)

DM 594

Seminar 4

 

 

 

 

ศน 694

วิทยานิพนธ์ 4

12

0

36

0

DM 694

Thesis 4

 

 

 

 

Total

12

0

36

0

 

2)  Plan A Type A2

Year 1/First Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 501

ระเบียบวิธีวิจัยทางสังคมศาสตร์บูรณาการ

    (3)

(2)

(2)

(5)

DM 501

Research Methodology for Integrated Social Science

 

 

 

 

ศน 591

สัมมนา 1

(1)

(0)

(2)

(1)

DM 591

Seminar 1

 

 

 

 

ศน 511

ทฤษฎีและการประยุกต์ทางเศรษฐศาสตร์

3

3

0

6

DM 511

Theories and Applied Economics

 

 

 

 

ศน 521

การบริหารธุรกิจยุคเศรษฐกิจดิจิทัล

3

3

0

6

DM 521

Business Management in Digital Era

 

 

 

 

 

Total

6

6

0

12

 

 

 

Year 1/ Second Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 592

สัมมนา 2

(1)

(0)

(2)

(1)

DM 592

Seminar 2

 

 

 

 

ศน 512

DM 512

เทคโนโลยีดิจิทัลเพื่อธุรกิจและเศรษฐกิจ

Digital Technology for Socio-economic

3

2

2

5

ศน 522

 

DM 522

การออกแบบความคิดสำหรับนวัตกรรมการจัดการ

Design Thinking for Innovation Management

3

2

2

5

ศน.....

(กลุ่มวิชาเลือก) 1

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน.....

(กลุ่มวิชาเลือก) 2

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

Total

12

8

8

20

 

 

Year 2 / First Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 593

สัมมนา 3

(1)

(0)

(2)

(1)

DM 593

Seminar 3

 

 

 

 

ศน.....

(กลุ่มวิชาเลือก) 3

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน.....

(กลุ่มวิชาเลือก) 4

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน 691

วิทยานิพนธ์ 1

6

0

18

0

DM 691

Thesis 1

 

 

 

 

Total

12

4

22

10

 

 

Year 2 / Second Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 594

สัมมนา 4

(1)

(0)

(2)

(1)

DM 594

Seminar 4

 

 

 

 

ศน 692

วิทยานิพนธ์ 2

6

0

18

0

DM 692

Thesis 2

 

 

 

 

Total

6

0

18

0

 

3)  Plan B

Year 1 / First Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 501

ระเบียบวิธีวิจัยทางสังคมศาสตร์

บูรณาการ

    (3)

(2)

(2)

(5)

DM 501

Research Methodology for Integrated Social Science

 

 

 

 

ศน 591

สัมมนา 1

(1)

(0)

(2)

(1)

DM 591

Seminar 1

 

 

 

 

ศน 511

DM 511

ทฤษฎีและการประยุกต์ทางเศรษฐศาสตร์

Theories and Applied Economics

3

3

0

6

ศน 521

การบริหารธุรกิจยุคเศรษฐกิจดิจิทัล

3

3

0

6

DM 521

Business Management in Digital Era

 

 

 

 

Total

6

6

0

12

 

 

 

 

 

 

 

 

 

Year 1/ Second Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 592

สัมมนา 2

(1)

(0)

(2)

(1)

DM 592

Seminar 2

 

 

 

 

ศน 512

DM 512

เทคโนโลยีดิจิทัลเพื่อธุรกิจและเศรษฐกิจ

Digital Technology for Socio-economic

3

2

2

5

ศน 522

 

DM 522

การออกแบบความคิดสำหรับนวัตกรรมการจัดการ

Design Thinking for Innovation Management

3

2

2

5

ศน.....

(กลุ่มวิชาเลือก) 1

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน.....

(กลุ่มวิชาเลือก) 2

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน.....

DM.....

(กลุ่มวิชาเลือก) 3

(Elective subject)

3

2

2

5

Total

15

10

10

25

 

 

Year 2/ First Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 593

สัมมนา 3

(1)

(0)

(2)

(1)

DM 593

Seminar 3

 

 

 

 

ศน.....

(กลุ่มวิชาเลือก) 4

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน.....

(กลุ่มวิชาเลือก) 5

3

2

2

5

DM.....

(Elective subject)

 

 

 

 

ศน..... DM.....

(กลุ่มวิชาเลือก) 6

(Elective subject)

3

2

2

5

Total

9

6

6

15

 

Year 2 / Second Semester

Code

Course

Credit

Theory

Practice

Self-Study

ศน 594

สัมมนา 4

(1)

(0)

(2)

(1)

DM 594

Seminar 4

 

 

 

 

ศน 685

การค้นคว้าอิสระ

6

0

18

0

DM 685

Independent Study

 

 

 

 

Total

6

0

18

0

 

GRADUATION CRITERIA

Plan A1

1) Pass a foreign language exam in accordance with the criteria and conditions set by the university.                                                                                             

2) Propose his/her thesis in English and pass the final oral exam by a committee appointed by university. The committee members must consist of lecturers in charge of the program. Including experts from outside the university.            

3) Thesis or part of the thesis must be published or at least be accepted for publication in international journals.

4) Graduation criteria according to the curriculum shall be in accordance with the Ministry of Education.

 

Plan A2.           

1) Complete all courses as specified in the curriculum and must have a minimum grade point average of 3.00 from a 4 -point system or equivalent, and no subject must have received letters I or Op.   

2) Pass the English proficiency examination in accordance with the rules and conditions set by the university.   

3) Propose his/her thesis in English and pass the final oral exam by a committee appointed by university. The committee members must consist of lecturers in charge of the program. Including experts from outside the university.

4) Thesis or part of the thesis must be published or at least accepted for publication in a quality international journal. Academic work or presented to an international academic conference. The full paper presented must be published in a report following an international conference. (proceedings) at least 1 issue

5) Graduation criteria according to the curriculum shall be in accordance with the Ministry of Education.

 

Plan B           

1) Complete all courses as specified in the curriculum. Must have a minimum grade point average of 3.00 from a 4 -point system or equivalent, and no subject must have received letters I or Op.

2) Pass the English proficiency examination in accordance with the rules and conditions set by the university.   

3) He/she must pass the Comprehensive Examination.

4) Propose his/her independent study in English and pass the final oral exam by a committee appointed by the university. The committee members must consist of lecturers in charge of the program, including experts from outside the university

5. The independent study or part of it must be published or at least accepted for publication in a quality international journal. Academic work or presented to an international academic conference. The full paper presented must be published in a report following an international conference. (proceedings) at least 1 issue

6) Graduation criteria according to the curriculum shall be in accordance with the Ministry of Education.

10
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Maejo University Candle lighting ceremo...

July 25, 2024

Associate Professor Dr. Rapeephun Dangtungee, Dean of the International College, Maejo University, Dr. Winitra Leelapattana (Associate Dean of International College), Dr. Suthira Sitthikun (Assistant Dean of Maejo University International College) and MJU-IC staff attended Maejo University Candle lighting ceremony in honor of His Majesty the King Maha Vajiralongkorn’s Birthday Anniversary at Chaloem Phrakiat Sports Center Maejo University

On the auspicious occasion of the Birthday Anniversary of His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua, Maejo University  invite staff, student and exchange student from Taiwan to join in the candle lighting ceremony

26/07/2024 11:29:34
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Maejo University took an oath of allegi...

July 25, 2024


Dr.Winitra Leelapattana, Associate Dean, Dr. Jirachai Yomkerd, lecturer of Tourism Management program and Dr. Watcharanan Thongma, lecturer of Digital Economic and Management Innovation Program, International College attended Maejo University took an oath of allegiance for being a good citizen and the power of the nation on His Majesty the King Mahavajiralongkorn’s Birthday Anniversary at Chaloem Phrakiat Sports Center Maejo University

26/07/2024 11:19:08
6
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Academic collaboration meeting with the ...

July 24, 2024


Associate Professor Dr. Rapeephun Dangtungee, Dean of the International College, Maejo University, Dr. Winitra Leelapattana (Associate Dean of International College), Dr. Suthira Sitthikun (Assistant Dean of Maejo University International College) Dr. Prakash Bhuyar (Assistant Dean of Maejo University International College) and MJU-IC Staff joined the Academic collaboration meeting with the  delegate from National Chin-Yi University of Technology, Taiwan (NCUT)

The Delegate from NCUT are

1. Professor Dr. He-Yau, KANG,  Department of Industrial Engineering & Management, Dean of College of Management

2. Professor Dr. Mei-Jane TENG, Department of Business Administration Chairperson, Department of Business Administration

3. Associate Professor Dr. Yen-Ting CHEN, Department of Distribution Management Chairperson, Department of Distribution Management

4.  Associate Professor Dr. Shih-Wen LIU, International Master Program of Smart Manufacturing and Applied Information Science, Special Assistant to the Dean

5. Ms. Wen-Ping CHEN, Secretary, College of Management

6. Ms. Yu-Chi Li, Assistant to the Secretary, College of Management

26/07/2024 11:11:23
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MJU-IC staff joined to welcome guests fr...

July 23, 2024

MJU-IC staff joined to welcome guests from National Chin-Yi University of Technology, Taiwan (NCUT) at Chiang Mai International Airport.

25/07/2024 12:15:03
10
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The ceremony offer the Buddhist lent can...

July 19, 2024

Dr. Winitra Leelapattana (Associate Dean of International College) and MJU-IC staff attended the ceremony offer the Buddhist lent candle to monks and release fish to commemorate His Majesty the King's Birthday at Maejo University

25/07/2024 12:13:26
19
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Thailand International Cooperation Agenc...

July 17, 2024

Associate Professor Dr.Rapeephun Dangtungee, Dean of the International College, Maejo University, Dr. Winitra Leelapattana (Associate Dean of International College) attend the meeting between Maejo University and the delegation from the Thailand International Cooperation Agency (TICA), Ministry of Foreign Affairs, Thailand in order to discussing with administrators and to follow up and inspecting TICA  scholarship recipients who study at Maejo University.

Mr. Sor Sreng from International College received a TICA scholarship.

17/07/2024 14:39:24
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Day 3 of the 2024 NCHU – MJU Exchange Pr...

July 15, 2024

Day 3 of the 2024 NCHU – MJU Exchange Program, During July 3 – 16, 2024 at International College, Maejo University, Chiang Mai, Thailand to join the following activities:

1. Lecture : Sustainable Agricultural Waste Management by Assist. Prof. Dr. Yuwalee Unpaprom, Deputy Director (Office of Administration & Development)

2. Lecture : Transforming Agriculture through Innovation and Education to Achieve Sustainable Development Goals by Assoc. Prof. Rameshprabu Ramaraj, Assistant Dean, School of Renewable Energy 

3. Maejo University Cannabis Farm

4. Final Report and Certificate Awarding Ceremony

16/07/2024 09:19:24
19
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Day 2 of the 2024 NCHU – MJU Exchange Pr...

July 12, 2024

Day 2 of the 2024 NCHU – MJU Exchange Program, During July 3 – 16, 2024 at International College, Maejo University, Chiang Mai, Thailand to join the following activities:

1. Lecture : Customer Behavior in Digital Era by Dr. Watcharanan Thongma 

2. Lecture : Economic Agriculture by Assistant Professor Dr. Danaikrit Inthurit 

3. Thai Culture Learning : Thai dancing and traditional Thai music by Arts and Culture Center Maejo University 

15/07/2024 08:59:14

Maejo University International College

Thep Sat Sathit Building,
63 Moo 4 Nongharn Sub-district,
Sansai District, Chiang Mai Province.

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